Nat Geo Wild |
Holman + Hunt were commissioned to create a series of spots to encourage TV subscribers who already have Nat Geo Wild as part of their subscription package – but may not be aware of it – to tune in to the channel.
Creatively we wanted to go punk, to be in your face; to make people who think that wildlife shows are boring think again. Part of achieving that was getting the music spot on. And for that we turned to our friends at Echoic.
The campaign aired internationally, in all territories outside the US.