National Geographic | ‘The Story of God’
Show launch

We were asked to develop and produce the launch spot for National Geographic Channel’s highly anticipated new documentary series ‘The Story of God With Morgan Freeman’.

In the spot, which comprises of a series of cinematic vignettes from locations as far flung as the Western Wall in Jerusalem, Varanasi in India and a disused airstrip in London (the setting for a breathtaking motorbike stunt), Morgan Freeman muses on the question of faith, and challenges the viewer to ask themselves why, no matter what our creed, we are united by the urge to believe in something greater than ourselves.

The spot was shot over a period of two weeks by director Chris Turner and makes dramatic use of high speed photography to create a mood that is at once epic and intimate.


Creative Director
Richard Holman

Executive Producer
Lucy Hunt

Mark Howard & Jo Tanner

Production Company
Able & Baker

Chris Turner

Executive Producer / Producer
Joe Walker / Emory Ruegg

Jason Berman

Mark Whelan – The Quarry

Post Production

Carly Paradis

Sound Mix