We were asked to create two spots for the launch of a new season of the hugely successful show ‘Justified’ for FX.
Then we were told they were going to run during the Superbowl to an audience of 100 million football fans. No pressure …!
Because this was a property that viewers were already familiar with, we knew we didn’t have to spend time establishing character or detailing plot.
Instead, we could have some fun …
So we hit on the idea of creating the campaign by reimagining famous scenes from much loved movies. It shouldn’t take you too long to spot them!