Many of the values which we were applying to the ID’s we wanted also to bring to the graphic packaging: simplicity, the real world, drama. So, rather than resorting to 3D, we shot ink in water for real and at super high speeds. This created a series of mesmerising textures, all in the channel colour of yellow, on top of which sits white text. And that’s it: yellow ink + white text. The perfect environment for our real-life portraits, rich in all the colour, texture and detail that only real life can supply.
We also created this 30” brand spot in which we compile the ID portraits and add tantalising extracts from the real life stories of our contributors.
Matt Stott, Director Creative, Marketing and Comms for AMC Networks International has this to say about the project, “This was a great collaboration with H+H once again. We’re very proud of the work. Our research made it very clear what our audience connected with in our shows – more than anything, they look for how people overcome adversity. All the subjects featured in the idents have fascinating back stories that are worth exploring in themselves. Real people staring down the barrel remains one of the most powerful ways we humans can communicate, and H+H have skilfully captured this for us.”
Holman + Hunt
Director of Photography